Blitz
Blitz
Blitz
Entertainment Venue Concept
Entertainment Venue Concept
Entertainment Venue Concept
Overview
Overview
Blitz is a self-directed concept project that came out of two things I love, American football and Topgolf. After seeing how Toca Social and JumpShot Live were copying the Topgolf model for soccer and basketball, I kept wondering why no one had built one for football yet. It just happened to be that American football is my favorite sport which inspired me to bring this idea to life through AI.
Blitz is a self-directed concept project that came out of two things I love, American football and Topgolf. After seeing how Toca Social and JumpShot Live were copying the Topgolf model for soccer and basketball, I kept wondering why no one had built one for football yet. It just happened to be that American football is my favorite sport which inspired me to bring this idea to life through AI.
I used Adobe Firefly and Gemini 3.1 to bring the concept to life, generating everything from the venue interior to the exterior to the in-bay gameplay shots. My goal was two things. I wanted to learn prompt engineering for design, and I wanted to explore how entrepreneurs can use AI tools to visualize potential business ventures before any construction begins. The output covers the full concept. There's the venue layout with bays where guests throw actual footballs at giant interactive LED screens, the brand identity of the venue, the building exterior, and a floor plan that gives the venue that field like feeling. I tried to make every decision balance gameplay, atmosphere, and the operational side, so it would read as a real, fundable business and not just a moodboard.
I used Adobe Firefly and Gemini 3.1 to bring the concept to life, generating everything from the venue interior to the exterior to the in-bay gameplay shots. My goal was two things. I wanted to learn prompt engineering for design, and I wanted to explore how entrepreneurs can use AI tools to visualize potential business ventures before any construction begins. The output covers the full concept. There's the venue layout with bays where guests throw actual footballs at giant interactive LED screens, the brand identity of the venue, the building exterior, and a floor plan that gives the venue that field like feeling. I tried to make every decision balance gameplay, atmosphere, and the operational side, so it would read as a real, fundable business and not just a moodboard.
Tools Used
Figma
Design Tool
Firefly
AI Design Tool
Nano Banana
AI Design Tool
Claude
LLM
Tools Used
Figma
Design Tool
Firefly
AI Design Tool
Nano Banana
AI Design Tool
Claude
LLM
Tools Used
Figma
Design Tool
Firefly
AI Design Tool
Nano Banana
AI Design Tool
Claude
LLM
Created
Created
2026
Process
Creating Venue Layout
I started by looking at how Toca Social and JumpShot Live actually used their floor space, since they had already solved a lot of the same problems I was thinking about. The pattern was pretty consistent. They had bays lined up against the side walls, seating sat right next to each bay, and a central bar anchored the whole room. That gave me a starting point for Blitz.
The floor plan ended up with eight bays, four on each side, all facing inward toward a circular center bar. I added a feature wall behind the bar, restrooms and a kitchen in the back corners, and a staircase up to a rooftop patio with an outdoor bar, mounted TVs, and lounge seating. The goal was a layout that worked operationally and felt like a place people would actually want to spend a few hours.
Overview of the Interior
The interior is the part I spent the most time on because it's where Blitz's whole aesthetic lies. I built the whole space around the circular bar in the middle, which gives the venue a focal point. Each bay faces a giant LED screen, and the floor is green turf with neon yard line markings so it feels like you're standing on an actual football field. I ran a row of TVs along the upper walls so, no matter where you're sitting, you can still catch the game during football season as well.
I wanted the lighting to carry a lot of the mood, which is why I kept the room mostly dark and ran neon stripes along the ceiling and walls in green, purple, blue, and orange. Above the bar, I put a glowing BLITZ emblem on the feature wall and hung saturn ring chandeliers over the center to add some elegance to the room. I was going for a mix between a sports bar and a club and was leaning to a place where you would want to go late at night and hang out with your friends.
Overview of the Interior
The interior is the part I spent the most time on because it's where Blitz's whole aesthetic lies. I built the whole space around the circular bar in the middle, which gives the venue a focal point. Each bay faces a giant LED screen, and the floor is green turf with neon yard line markings so it feels like you're standing on an actual football field. I ran a row of TVs along the upper walls so, no matter where you're sitting, you can still catch the game during football season as well.
I wanted the lighting to carry a lot of the mood, which is why I kept the room mostly dark and ran neon stripes along the ceiling and walls in green, purple, blue, and orange. Above the bar, I put a glowing BLITZ emblem on the feature wall and hung saturn ring chandeliers over the center to add some elegance to the room. I was going for a mix between a sports bar and a club and was leaning to a place where you would want to go late at night and hang out with your friends.
Overview of the Interior
The interior is the part I spent the most time on because it's where Blitz's whole aesthetic lies. I built the whole space around the circular bar in the middle, which gives the venue a focal point. Each bay faces a giant LED screen, and the floor is green turf with neon yard line markings so it feels like you're standing on an actual football field. I ran a row of TVs along the upper walls so, no matter where you're sitting, you can still catch the game during football season as well.
I wanted the lighting to carry a lot of the mood, which is why I kept the room mostly dark and ran neon stripes along the ceiling and walls in green, purple, blue, and orange. Above the bar, I put a glowing BLITZ emblem on the feature wall and hung saturn ring chandeliers over the center to add some elegance to the room. I was going for a mix between a sports bar and a club and was leaning to a place where you would want to go late at night and hang out with your friends.
Conclusion
Working on Blitz was honestly one of the most fun projects I've done. I got to spend a lot of time on prompt engineering and figured out pretty quickly that getting a good image is way more about how specific you are than how creative the prompt sounds. I learned when to use Firefly versus Gemini, when to regenerate from scratch versus edit, and how much faster the whole process gets once you know which tool fits which job.
The one thing I'd flag is that the images aren't perfectly consistent across the project. Some details shift from shot to shot since each image is generated separately. That said, when you look at all of them together, they paint a pretty clear picture of what Blitz would actually feel like, which is the whole point of a concept like this.
The bigger takeaway for me was realizing how useful AI is for entrepreneurs trying to visualize an idea before they put real money into it. Before tools like this, you'd need a designer and an architect just to know if your concept made sense. Now you can sketch the whole thing out yourself in a weekend and use it to pitch investors, test the idea with friends, or just figure out if it's actually worth building.
Link to Full Presentation
The link below is a more detailed slide deck explaining the concept, competitive landscape, potential locations, and the revenue streams:
https://drive.google.com/file/d/13-hNVeDbu_E3jAHsYNSfFPxOlmjnknqn/view?usp=sharing
Conclusion
Working on Blitz was honestly one of the most fun projects I've done. I got to spend a lot of time on prompt engineering and figured out pretty quickly that getting a good image is way more about how specific you are than how creative the prompt sounds. I learned when to use Firefly versus Gemini, when to regenerate from scratch versus edit, and how much faster the whole process gets once you know which tool fits which job.
The one thing I'd flag is that the images aren't perfectly consistent across the project. Some details shift from shot to shot since each image is generated separately. That said, when you look at all of them together, they paint a pretty clear picture of what Blitz would actually feel like, which is the whole point of a concept like this.
The bigger takeaway for me was realizing how useful AI is for entrepreneurs trying to visualize an idea before they put real money into it. Before tools like this, you'd need a designer and an architect just to know if your concept made sense. Now you can sketch the whole thing out yourself in a weekend and use it to pitch investors, test the idea with friends, or just figure out if it's actually worth building.
Link to Full Presentation
The link below is a more detailed slide deck explaining the concept, competitive landscape, potential locations, and the revenue streams:
https://drive.google.com/file/d/13-hNVeDbu_E3jAHsYNSfFPxOlmjnknqn/view?usp=sharing
Conclusion
Working on Blitz was honestly one of the most fun projects I've done. I got to spend a lot of time on prompt engineering and figured out pretty quickly that getting a good image is way more about how specific you are than how creative the prompt sounds. I learned when to use Firefly versus Gemini, when to regenerate from scratch versus edit, and how much faster the whole process gets once you know which tool fits which job.
The one thing I'd flag is that the images aren't perfectly consistent across the project. Some details shift from shot to shot since each image is generated separately. That said, when you look at all of them together, they paint a pretty clear picture of what Blitz would actually feel like, which is the whole point of a concept like this.
The bigger takeaway for me was realizing how useful AI is for entrepreneurs trying to visualize an idea before they put real money into it. Before tools like this, you'd need a designer and an architect just to know if your concept made sense. Now you can sketch the whole thing out yourself in a weekend and use it to pitch investors, test the idea with friends, or just figure out if it's actually worth building.
Link to Full Presentation
The link below is a more detailed slide deck explaining the concept, competitive landscape, potential locations, and the revenue streams:
https://drive.google.com/file/d/13-hNVeDbu_E3jAHsYNSfFPxOlmjnknqn/view?usp=sharing