Competitive Landscape and Design Process

Before designing anything I looked at what similar apps were actually doing. La La Land Kind Café has a clean ordering flow and a loyalty system but nothing social or seasonal. Blank Street has scheduled pickups and a subscription model, but their app constantly blocks order-ahead by location and gives you zero feedback after you order. Both are fine, but neither one feels like a brand app; they just feel like utilities.

That gap is where this concept lives. Cha Cha Matcha already has the brand loyalty and the aesthetic; the app just needs to reflect that. So I designed around the things their customers actually care about, knowing when a seasonal drop is live, being able to send a drink to a friend, and not having to re-explain their order every time they show up.

The design process started with the screens people use most, home, menu, and cart, and then built outward into the features that make it different. Everything was kept simple for a v1, with gifting and seasonal drops being the two features that give people an actual reason to download it over just walking in.